Connect with us

LIFESTYLE

Uber Reveals New Branding With Updated Logo & Design

Published

9 years ago

on

Source: Uber

Uber may look a little different these days, but don’t fret, the ride-sharing transportation company hasn’t changed. The company updated its look, opting for a change in color and design, giving the application a bright new modern feel.

The black and white app icon was replaced with a blue geometrical design, similar to the background of the revamped website.

There will be a difference in the shape of icon depending on if they are a driver versus a rider. Drivers will see a hexagonal shape whereas riders will see a circular shape.
Source: Uber

The color variation will change from country to country. For example, China’s color scheme is red, where the United States is dark blue.
Source: Talia Herman/Wired

CEO and co-founder, Travis Kalanick, although not a designer, was very involved in the re-branding. The entrepreneur spoke to Wired magazine about launching the new look. Prior to the launch he admitted, “I don’t know what’s going to happen,” explaining people may take time to adjust to the new look, “but I feel that it’s going to be good.”
ADVERTISEMENT - CONTINUE BELOW

Related Topics:
bonvoyaged.com

Welcome to Bon Voyaged, your gateway to a world of adventure, exploration, and cultural discovery. Whether you're an intrepid globetrotter planning your next big adventure, a travel enthusiast seeking inspiration for your bucket list, or simply someone looking to escape through the wonders of travel from the comfort of your own home, our platform is here to provide you with a wealth of information, tips, and inspiration. Join us in celebrating the beauty and diversity of our world as we share stories, recommendations, and a passion for wanderlust that knows no boundaries.