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Summer 2022 – It’s All About the ‘Wellcation’

Published

3 years ago

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Source: Hilton

We are back to traveling once again, and while most of us cannot wait to scratch that dream destination off our bucket lists, summer 2022 could be all about the wellcation.

According to hotel giant Hilton, a new survey reveals that 98 percent of Americans are seeking wellness activities on vacation, and it’s spurred a new trend, the wellcation – a holiday mixed with wellbeing.
“There is no doubt the pandemic fundamentally changed what people are looking for when they travel. Today, more than ever, people are seeking out travel experiences that meet deeper emotional needs,” said Matt Schuyler, chief brand officer for Hilton. “In the wellness arena, we are dedicated to delivering holistic experiences that go beyond access to the spa and gym and that have a greater emphasis on connecting the mind, body and spirit.”

Hilton’s survey found that the coronavirus pandemic has changed the way people travel. More Americans want to prioritize wellness while on vacation by holistically connecting their mind, body, and spirit.

Hilton’s new Travel Trends Survey also found that 76 percent of respondents experience negative feelings when they go too long without a vacation, with 41 percent experiencing burnout and 36 percent experiencing boredom.

According to Hilton, their survey found that Americans are looking to avoid the hassle of complicated vacation planning this year, with 85 percent of respondents revealing that booking an all-inclusive resort is the best way to reduce the stress of planning.
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